Font Tips: Printing Type Samples
Jay J. Nelson, Macworld.com
Feb 22, 2010 3:50 pm
When choosing a typeface to use for a project, there is no replacement for a printed type specimen. Fonts just look different when you see them in print, compared to how they look on screen. So, when you need to choose fonts for a print project, it's smart to have a type specimen book handy that shows exactly how all your fonts look on the page.
read more...
http://www.pcworld.com/article/189960/font_tips_printing_type_samples.html?tk=rss_news
Monday, February 22, 2010
Choosing Typestyles...
Font Tips: Printing Type Samples
Jay J. Nelson, Macworld.com
Feb 22, 2010 3:50 pm
http://www.pcworld.com/businesscenter/article/189960/font_tips_printing_type_samples.html"
When choosing a typeface to use for a project, there is no replacement for a printed type specimen. Fonts just look different when you see them in print, compared to how they look on screen. So, when you need to choose fonts for a print project, it's smart to have a type specimen book handy that shows exactly how all your fonts look on the page.
Jay J. Nelson, Macworld.com
Feb 22, 2010 3:50 pm
http://www.pcworld.com/businesscenter/article/189960/font_tips_printing_type_samples.html"
When choosing a typeface to use for a project, there is no replacement for a printed type specimen. Fonts just look different when you see them in print, compared to how they look on screen. So, when you need to choose fonts for a print project, it's smart to have a type specimen book handy that shows exactly how all your fonts look on the page.
Response Rates of Personalized Cross-Media Campaigns
The Response Rates of Personalized Cross-Media Marketing Campaigns
MindFireInc®
Date: 2009
Author: Dr. Marnie Brow, University of California, Irvine
Type of Promotional Material/Activity Tested:
The response rates of personalized cross-media campaigns, -- including print direct mail campaigns featuring personalized URLs (PURLs).
Sample:
A random selection of 670 cross-media campaigns across 27 vertical markets drawn from MindFireInc's large database of media campaigns (more than 550 companies and 3,200 users worldwide use MindFireInc marketing intelligence software and services to manage thousands of marketing campaigns).
For an unbiased analysis of actual campaign results, the database was sorted according to certain criteria (e.g., sufficient number of recipients in a campaign; no internal MindFireInc campaigns) and includes a 2009 timeframe to capture the most up-to-date information.
read more....
http://www.printinthemix.rit.edu/summaries/show/80
MindFireInc®
Date: 2009
Author: Dr. Marnie Brow, University of California, Irvine
Type of Promotional Material/Activity Tested:
The response rates of personalized cross-media campaigns, -- including print direct mail campaigns featuring personalized URLs (PURLs).
Sample:
A random selection of 670 cross-media campaigns across 27 vertical markets drawn from MindFireInc's large database of media campaigns (more than 550 companies and 3,200 users worldwide use MindFireInc marketing intelligence software and services to manage thousands of marketing campaigns).
For an unbiased analysis of actual campaign results, the database was sorted according to certain criteria (e.g., sufficient number of recipients in a campaign; no internal MindFireInc campaigns) and includes a 2009 timeframe to capture the most up-to-date information.
read more....
http://www.printinthemix.rit.edu/summaries/show/80
Wednesday, April 15, 2009
Editing Originals in In Design
'Edit Original' Saves Time (and Frustration)
One of the great features of Adobe InDesign is the ability to open and modify original graphics placed inside an InDesign document.
You're working on a business card in InDesign and you notice the linked Photoshop file used for the background is too dark. You have a couple of options. The first option is to open the original Photoshop file, make the necessary changes and re-link the file. Or, you can use InDesign’s timesaving Edit Original command and complete the task in half the time.
There are four different ways to use the Edit Original command:
In the Links panel, select the link and click on the Edit Original button or choose Edit Original from the Links panel menu.
Select the artwork on the page and choose Edit > Edit Original.
Right click on the linked artwork and choose Edit Original.
Keyboard shortcut: Press Alt (Option on a Mac) and double-click on the linked artwork.
After you have made the modification(s), simply save the file and the linked file inside InDesign will automatically update the new version. It’s that easy!
One of the great features of Adobe InDesign is the ability to open and modify original graphics placed inside an InDesign document.
You're working on a business card in InDesign and you notice the linked Photoshop file used for the background is too dark. You have a couple of options. The first option is to open the original Photoshop file, make the necessary changes and re-link the file. Or, you can use InDesign’s timesaving Edit Original command and complete the task in half the time.
There are four different ways to use the Edit Original command:
In the Links panel, select the link and click on the Edit Original button or choose Edit Original from the Links panel menu.
Select the artwork on the page and choose Edit > Edit Original.
Right click on the linked artwork and choose Edit Original.
Keyboard shortcut: Press Alt (Option on a Mac) and double-click on the linked artwork.
After you have made the modification(s), simply save the file and the linked file inside InDesign will automatically update the new version. It’s that easy!
Thursday, March 12, 2009
Moving the Insertion Point in Word 07
To move the insertion point from the beginning of page 1 of a document to the beginning of page 2 , click the Select Browse Object button (the round button) located at the bottom of the vertical scroll bar, and then click the Browse by Page icon.
Wednesday, December 24, 2008
According to a report in PC World, Just weeks after the U.S. Federal Trade Commission shut down two companies accused of selling fake antivirus software, a new player has moved into the market, aided by glitches in the Microsoft and U.S. Internal Revenue Service Web sites.
Over the past four days the scammers have used so-called redirector links on Web sites belonging to magazines, universities and, most remarkably, the Microsoft.com and IRS.gov domains, said Gary Warner, director of research in computer forensics with the University of Alabama at Birmingham, who first reported the activity on his blog Tuesday.
Many Web sites use redirector links to take visitors away from the site, although the Web site operators try to stop them from being misused by scammers. For example, the Google URL http://www.google.com/search?q=idg&btnI=3564 uses Google's "I'm feeling lucky" feature to send Web surfers to IDG.com.
If criminals can use a redirector on a major Web site like Microsoft.com or IRS.gov, however, they can make their malicious links pop up very high in Google search results, Warner said in an interview.
"Microsoft is a super-powerful site as far as search engine weight is concerned," he said.
The bad guys have tricked search engines into returning their malicious links to tens of thousands of search terms, Warner said. They've done this by using special software to add these redirector links to "tens of thousands of blog comments, guestbook entries, and imaginary blog stories all around the Internet," Warner said in his blog posting.
You can see the results of this activity. A Google search for the term "Microsoft Office 2002 download" yields a Microsoft.com redirection link as its first result. That link had been redirecting visitors to a malicious Web site, which launched Web-based attack code against victims and tried to trick them into downloading fake antivirus software, Warner said. By Tuesday evening, Microsoft had fixed the problem, so the Microsoft.com link that pops up in the google search results was no longer taking surfers to the malicious Web site.
The IRS has now addressed the issue too, but about 20 other sites remain a problem Warner said.
The fake antivirus software, also called "scareware," installs a keylogger on the victim's computer, presumably to steal login names and passwords, and also launches fake warning popups on every Web page that the victim visits telling him he needs to buy antivirus software, called System Security. The price for the fake product? A believable-sounding $51.45.
The FTC estimates that 1 million consumers were taken in by other fake antivirus products which go by names such as WinFixer, WinAntivirus, DriveCleaner, ErrorSafe and XP Antivirus. On Dec. 10 a federal court ordered two companies, Innovative Marketing and ByteHosting Internet Services, to stop promoting these products.
Warner doesn't know who is behind System Security, but he believes that the scammers behind this latest operation may be connected to the earlier scams. "It's similar enough that it's got to be somebody who has a relationship with the last group," he said.
Over the past four days the scammers have used so-called redirector links on Web sites belonging to magazines, universities and, most remarkably, the Microsoft.com and IRS.gov domains, said Gary Warner, director of research in computer forensics with the University of Alabama at Birmingham, who first reported the activity on his blog Tuesday.
Many Web sites use redirector links to take visitors away from the site, although the Web site operators try to stop them from being misused by scammers. For example, the Google URL http://www.google.com/search?q=idg&btnI=3564 uses Google's "I'm feeling lucky" feature to send Web surfers to IDG.com.
If criminals can use a redirector on a major Web site like Microsoft.com or IRS.gov, however, they can make their malicious links pop up very high in Google search results, Warner said in an interview.
"Microsoft is a super-powerful site as far as search engine weight is concerned," he said.
The bad guys have tricked search engines into returning their malicious links to tens of thousands of search terms, Warner said. They've done this by using special software to add these redirector links to "tens of thousands of blog comments, guestbook entries, and imaginary blog stories all around the Internet," Warner said in his blog posting.
You can see the results of this activity. A Google search for the term "Microsoft Office 2002 download" yields a Microsoft.com redirection link as its first result. That link had been redirecting visitors to a malicious Web site, which launched Web-based attack code against victims and tried to trick them into downloading fake antivirus software, Warner said. By Tuesday evening, Microsoft had fixed the problem, so the Microsoft.com link that pops up in the google search results was no longer taking surfers to the malicious Web site.
The IRS has now addressed the issue too, but about 20 other sites remain a problem Warner said.
The fake antivirus software, also called "scareware," installs a keylogger on the victim's computer, presumably to steal login names and passwords, and also launches fake warning popups on every Web page that the victim visits telling him he needs to buy antivirus software, called System Security. The price for the fake product? A believable-sounding $51.45.
The FTC estimates that 1 million consumers were taken in by other fake antivirus products which go by names such as WinFixer, WinAntivirus, DriveCleaner, ErrorSafe and XP Antivirus. On Dec. 10 a federal court ordered two companies, Innovative Marketing and ByteHosting Internet Services, to stop promoting these products.
Warner doesn't know who is behind System Security, but he believes that the scammers behind this latest operation may be connected to the earlier scams. "It's similar enough that it's got to be somebody who has a relationship with the last group," he said.
Tuesday, November 18, 2008
It's Official We're Now 100% IGC Graphics!
Our New Image-Brand...
Our New Sign-Finally done!
We've been Kwik Kopy for so long it's been quite an adjustment to call ourselves "IGC Graphics" all the time. Not to mention changing over all the print materials and web graphics...good thing we're a printer I guess!
As always-thanks for your support and friendship through the years and especially through this transition.
Our New Sign-Finally done!
We've been Kwik Kopy for so long it's been quite an adjustment to call ourselves "IGC Graphics" all the time. Not to mention changing over all the print materials and web graphics...good thing we're a printer I guess!
Being an independent digital services provider will allow us to expand into services we are better suited for. These niches include large format (larger than 11 x 17) scanning and output services, variable data mailings, advertising-marketing services, digital archiving and website-html graphics. Make an appointment today and I'll stop by and update you on all the awesome things that are coming down the line now that we areIGC Graphics!!!
As always-thanks for your support and friendship through the years and especially through this transition.
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